Researching the Market: Analysis of Vibe

Front size and choice of colour:

The magazine has a colour scheme of red, black and white which makes it iconic to the audience. The articals and reviews seem to be in a simple and clear font so the reader can navigate around the magazine more easily. Like the other magazine the sub headings are in bright and bold colours to draw the reader into the page, and they are short and punchy to make the magazine sound more fast pace. These are all examples of typography and the reason on why they are used is so they can attract the readers eye more easily.


Mode of address:

The tone of the magazine is casual and infomal to make the reader seem he or she is talking to a mate. Genre specific names that the targeted audience would be familiar with such as "Rich Boy". Some risky phrases or words have been used such as " Beyonce strips down for summer"

The Content:

The magazine have several pages with photo spreads which display pictures of high-end designer clothing as well as sportwear. Vibe have a "Boomshots" column which features reggae and caribbean music, music reviews, artists profiles and Vibe Confidential which is a celebrity gossip column.


Demographic:

Vibe has a broder audience aged between 15 - 30. Vibe has 1.2 million readers nationally.

Frequency:

Vibe Magazine comes out quarterly, which means it has 12 issues per year. The circulation rate base is between 300,000 and 850,000. They sell in many places such as in -stores, trade advertising, at targeted regional promotions, college bookstore, at targeted supermarket checkout and at international promotions.

Vibe have over 260,000 subscripers by putting infomation in insert cards in the magazine which get approximately 15,000 new subscription orders, direct-mail campaigns which got 40,000 people subscriping, various gift promotions, via the internet which get an average of 5,000 orders and at various music events/festivals.

Start:

Quincy Jones launched Vibe in 1993

Publishing Company:

InterMedia Parners