Researching the Market: Analysis of DJ Magazine

DJ Magazine is an example of the kind of magazine I want to create and get some great ideas from. The reason for this is because of the kind of music they focus on and the target audience that the magazine is aimed at. Also the type of language they use to connect with the audience, for example the front cover above has the strapline “Get lost in mooosic!" this is a humorous way to draw the audience in and so I would like to do that with my magazine.

Front size and choice of colour:

The main font for this magazine is modern rounded font, which give the feel of the articles and reviews flow from page to page. The sub headings are in bright colours such as pink and red to catch the eye of the reader. Also in articles and reviews key artiest and bands are highlighted in bright colours to attract the reader in just at first glaze.

Mode of address:

The tone of the magazine is informal and so make the reader feel like a "mate" or part of a big community. The articles that are written give the impression the reader is a friend, they use words such as "wade in" to connect with the chosen audience.

The content:

The magazine has news on popular artist and bands and what is going on in the Hip Hop, DJ market, fashion mostly for men, Access All Areas which is a list of top clubs and venues, reviews and Tech which features DJ software and kit reviews, DJ tutor and a DJ shop where readers can purchase top DJ goods. Other articles they have are Auntie Agony and competitions.

Demographic:

DJ Magazine has a youthful audience aged 20- 27.

Start:

DJ Magazine started on January 31, 1991 and is on-going.

Frequency:

The frequency of the magazine is monthly and in the UK it sells 20,000 copies, internationally. The magazine sells 5,000 copies, subscribers 2,500 copies, in trade shows they sell 2,500 copies, in nightclubs and bars they sell another 2,500 copies. Which altogether is 32,500 copies in circulation.

Publishing Company:

Thrust Publishing Ltd

Down below is a link to a SAMPLE copy of the magazine:

http://www.olddjmag.com/index_pages/media/force_download.php?file=461.pdf

(Download time 12 minutes)