The Magazine is amied at 14- 20's, gender is male and female that like to go to live venues to see top artiests and bands or download there favorite music from sites (I Tunes). Some top people they could listen to are Eminem, Jay'z, Dub Step and Pendulum. The ideal reader has music as their passion and so could make their own music and share it online with popular sites such as You Tube or take it on as a career.
The reader likes to get into trouble in school and maybe with the police. They could live in a council estate and may get in with the wrong crowd which could result in drugs and crime. So the lyrics in the songs are related to this kind of live.
The audience mainly wear branded clothes such as Nike and Adidas maybe to fit in with the people around them. The reader likes fast cars and night clubs where they can get drunk and have a good time with friends.
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